Vietnam Today > Vietnam Business

Enbac.com presently is among the most widely used websites for online consumers in Viet Nam. — File Photo

HN — Medium and small-sized businesses (SMEs) should use social networking sites to market items and trademarks, based on a current conference of knowledge and technology journalists around the role from the internet in Viet Nam's economy.

A VinaLink representative presented the outcomes from the company's 2011 survey, which discovered that only 5 percent of Vietnamese businesses possess a marketing presence on the web.

Around 30 percent of Vietnamese people search on the internet and there's great possibility of e-commerce in the united states, but SMEs haven't yet taken full benefit of internet business possibilities.

Hoang Thuy Linh, an advertising and marketing director in the social media platform Vietnamese Zing Me, stated the 3-year-old website now had 7.4 million customers and draws in a typical 1 million purchases a month—mostly of favor, technology and hand crafted items.

Dang Quoc Cuong, Boss of 11 Communications, stated social networking would be a perfect marketing funnel for businesses since it permitted them to stay in dialogue with clients and also to develop a community around their items.

Additionally, social media provides marketing services like the capability to research product, media and advertising, and client satisfaction.

The "self-propagation" of social networking is needed businesses publicise their items more rapidly also it would also ruin companies more rapidly, if the standard from the product didn't match its promise, Cuong stated.

The difficult part, he added, could be for SMEs to get the methods, tools, personnel and funding required to use social networking for business activities.

Social netorking cost less than traditional communication channels, but companies should also target their clientele online to produce investment and advertising guidelines that will reap the greatest benefits, he stated.