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| Visitors view this record-breaking ceramic bowl called “Van Lang” made by Minh Long Co with gold plating - Photo: Hoai Nam |
HCMC – Binh Duong Province’s Ceramics Festival that ended on Wednesday set nine new national records for ceramics and helped build brand names and development strategies for the industry.
According to organizers, about 50,000 people a day, mostly from Binh Duong and HCMC, visited the festival called “Vietnamese ceramics – a combination of traditions, texture and development”. A Vietnamese collection of antique ceramics broke one of the nine records set at the expo.
For the first time under one roof, visitors saw ceramics made by artisans across the country and could view the history of their development.
The festival was a first for Vietnam and Binh Duong which has contributed 70% of ceramics exports in recent years. The festival assembled 19 handicraft villages and more than 50 ceramics manufacturers across the country.
Experts and manufacturers at a conference held by the Binh Duong Ceramics Association shared about brand building and market strategy for local ceramics, Tuoi Tre reported.
Vietnamese ceramics have been competing with products from countries including India, Mexico and especially China in import markets such as the U.S. and Europe as well as locally. Hence, having a brand name and a marketing strategy for both export and local markets is vital. Many pottery villages needed to update to more modern technology, the conference heard.
The exhibition was also useful for manufacturers to listen to customers’ feedback.
Some Vietnamese ceramics such as Minh Long ceramics and earthenware and porcelain products from Bat Trang and Bau Truc have already developed a reputation in importing countries.
